Rating: 5 out of 5 stars
5/5
Audiobook10 hours
Franchise: The Golden Arches in Black America
Written by Marcia Chatelain
Narrated by Machelle Williams
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who — in the troubled years after King's assassination — believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
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Reviews for Franchise
Rating: 4.294117647058823 out of 5 stars
4.5/5
17 ratings2 reviews
- Rating: 3 out of 5 stars3/5Full of interesting information but it's quite a dry read.
- Rating: 4 out of 5 stars4/5Interesting. Fabulous. Excellent business novel from the angle of race relations in the United States during the Civil Rights Movement.